I’m Imisioluwa Oyinloye, a product designer driven by clarity, empathy, and cultural context. Over the past decade, I’ve designed digital experiences across fintech, research, and emerging markets leading projects that improve trust, reduce friction, and deliver business impact.

I’m not in it for the hype. I care about making things work for real people from market sellers trying to access credit, to diaspora communities sending money home, to global teams struggling to extract meaning from messy data.

Design, for me, is not just visuals. It’s systems, signals, patterns, emotion the full story between a user and the product.

What I Bring: End-to-end product thinking: from insight to interaction, A bias for clarity: because users don’t have time to guess. Cultural intelligence: designing for people whose realities aren’t always represented. Leadership through craft: mentoring designers, shaping design languages, and aligning with business goals

I’ve led design at startups and scale-ups across Africa, Europe, and North America helping launch tools used by Spotify, Uber, Kellogg, ABInBev, and more. And while the metrics matter the 6× increase in revenue, the 35% conversion lift, what I value most is finishing well. With intention. With integrity. With usefulness